Photographed by Marielle Penafiel
Pocholo Anton Torres
A digital content overlord, freelance writer, and content marketing strategist from Las Piñas City, Metro Manila,
he graduated with an AB in Literature at the University of Santo Tomas and is forever finishing his MA thesis in English Studies, Major in Creative Writing at the University of the Philippines, Diliman. His professional experience includes teaching at the UST Faculty of Arts and Letters and honing relevant skillsets in content marketing and operations management at a digital marketing agency in Makati.
About
Immersed as a web copy writer, content marketing strategist, and content production manager in the digital marketing industry, he describes himself as results-oriented, data-driven, and time-tested — to share the same vision like a prophet — but with a cup of coffee in one hand and a green lightsaber in the other.
When he’s not trying to make a living, he spends his time figuring out the path to a Meaningful Life; reimagining its realities in short stories, writing on walls to feel alive, and catching the right tempo on the drums; to find a place for this beating.
He grew up a hoophead (even when his height has always disagreed) and watched his favorite NBA player, the greatest Timberwolf ever — Kevin “the Big Ticket” Garnett — win the MVP and eventually bring home the Larry.
He considers managing a Fantasy hoops league, playing video games, building model kits, and throwing money at his 20-year-old Civic as his hobbies and interests. Reading (and stockpiling a backlog of) books, from short stories to comic books and novels, is another preoccupation. Fiction by Ernest Hemingway, Jack Kerouac, Haruki Murakami, Gina Apostol, and Jennifer Egan have stayed and endured like an honest, throbbing scar. And if there were only three albums that he could listen to (no skips allowed!), hands down, it’s Ye’s My Beautiful Dark Twisted Fantasy (2010), RATM’s Rage Against The Machine (1992), and UdD’s Fragmented (2006).
Projects
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Work Experience
Hereswith, his now defunct pop-punk band, had released Overture of the Hunting in 2013, a seven-track EP on brooding metaphors that tell stories of love and loss. He now plays the drums and percussions for Algo, an office rock band project.
A fellow for fiction in the UST Creative Writing and Varsitarian Fiction Workshops, his stories have been published in Dapitan, BUKLOD, Love Notes, and online spaces such as Transit Dialog.
He has also served as a panelist in the Asia Pacific Writers and Translators 2015 Conference “Against the Grain: Dissidence, Dissonance and Difference” and the 2014 Fiction Workshop for Creative Writing at the UST Faculty of Arts and Letters.
As a digital content and marketing copy writer, his guest blogs and on-page copy have helped micro, small, and medium-sized enterprises (MSME’s) bring food to the table by improving their website’s search engine rankings for over hundreds of campaigns. Whenever given the opportunity, he enjoys writing articles on graffiti, sneakers, and pop culture.
While as the content production manager of a white label digital marketing agency, he has had the opportunity to work with various teams and collaborate with different departments, building an ops team with the capacity to deliver an average of 3000+ content pieces every month.
His most recent run as content team lead and digital content marketing strategist for a local brand has exposed him to both worlds in the production side of agency work: operations and digital strategy for enterprises, allowing him to pioneer the content team’s ways of working and craft content marketing strategies that seamlessly weave into SEO, social media marketing, newsletter, and paid advertising campaigns.
Feel free to visit his blogs for Modern Filipina and Nuptials PH.
